Voluum vs. RedTrack: pricing, events, and CAPI compared

Choose RedTrack if sending conversions back to ad platforms is the requirement. Its pricing lists conversion API (CAPI) access on every affiliate plan. Choose Voluum if you want campaign-level routing, Traffic Distribution AI, and anti-fraud tooling, and you can live without CAPI postbacks until the Agency tier. At comparable event volume, RedTrack's published entry plan includes more events. Both trackers expect you to host your own landing pages.

This is a Tracked-authored comparison of two competitors, not an independent tested review. We read both vendors' pricing pages, feature pages, and documentation on October 24, 2026. We did not buy either plan, send traffic, or measure match rates. "Not found on the page we read" is not the same as "not supported."

Voluum vs. RedTrack at a glance

Question	Voluum	RedTrack (affiliate plans)
Entry plan	Profit: $119/mo billed annually on the plan card; the page's embedded monthly price is $149 (pricing)	Solo: $169 billed monthly, or $1,420/yr ($118/mo) under a Black Friday annual offer (pricing)
Events on entry plan	1,000,000	5,000,000
Entry-plan overage	$0.06 per 1,000 events	$0.04 per 1,000 events
What counts as an event	Visit, click, conversion, or impression; 10 impressions count as 1 event	"Clicks, conversions and postbacks processed per month"
Entry-plan domains and retention	3 custom domains, 6 months of data	10 custom domains, 12 months of data
Entry-plan object limits	20 active campaigns, 10 active landers, 20 active offers	"Unlimited campaigns, landers and offers"
Conversion API to ad platforms	Pricing table: add-on on Agency, included on Enterprise, dash on lower tiers	Listed on every affiliate plan
Spend sync	API cost sync for integrated sources (features)	Ad-level spend every 60 min on Solo, 30 min on Team and above
Automated distribution	Traffic Distribution AI listed on Profit (landing-page level only on Scale)	RedTrack's pricing copy says Solo includes Smart Distribution and Stop Rules
Landing-page hosting	FAQ: Voluum "doesn't develop nor hosts landing pages" (FAQ)	Lander setup asks for an externally hosted URL (lander guide)
Free trial	Not established on the pricing page we read	14-day free trial stated on pricing

All figures are published list terms from first-party pages, not quotes or completed checkouts. Promotional terms change; RedTrack's annual price was labelled a Black Friday rate on the day we checked.

How do Voluum and RedTrack price their plans?

Both vendors sell event-metered plans. The headline price matters less than what your funnel generates per visitor.

Voluum shows annual-billed prices on its cards: Profit $119, Scale $299, Start-up $539, Agency $799, and Enterprise $1,599 per month. The page's embedded monthly configuration lists Profit at $149 and Scale at $349. Voluum's own FAQ says tracking continues past the limit and overages are charged.

RedTrack lists three self-serve affiliate tiers. Solo is $169 monthly with 5M events and one user. Team is $399 monthly with 20M events and five users; extra seats are $29/month, and extra seats are "not available on Solo." Enterprise is $999 monthly with 75M events. Ecommerce plans are priced by tracked revenue and are a different buying question.

One inconsistency is worth knowing. RedTrack's affiliate CAPI page says CAPI starts "at $79/mo" on a Builder plan. The current pricing page starts affiliate plans at Solo. Confirm which plan a new account can actually buy.

How do event counts differ?

Events are where these two price lists stop being comparable. Voluum counts visits, clicks, conversions, and impressions. RedTrack counts clicks, conversions, and processed postbacks.

A funnel with a prelander generates at least a visit and a landing-page click per converting visitor, plus the conversion. Postbacks, retries, and impression pixels can add more. Map one real funnel's request flow before comparing allowances, rather than treating 1M Voluum events and 5M RedTrack events as identical units. The postback URL guide explains which requests the network sends back.

Which one sends conversions back to ad platforms?

This is the sharpest difference on the published pricing.

RedTrack positions CAPI as included on its affiliate plans. Its affiliate CAPI page names Meta, Google, TikTok, Snapchat, Bing, YouTube, Pinterest, AppLovin, and ChatGPT Ads. Its pricing page says networks without a native CAPI can receive conversions through S2S postbacks or JSON forwarding. A platform name on a list does not tell you which events, identifiers, and deduplication rules apply to your account.

Voluum's features page says it can "pass conversion data to platforms like Google or Meta," including conversions recorded through postbacks. Its pricing table describes "Conversion API postback for major traffic platforms" for Facebook Ads, Google Ads, TikTok, Bing, and Yahoo. That row shows an add-on on Agency, included on Enterprise, and a dash on Profit, Scale, and Start-up. Ask Voluum what the dash means for your plan before you budget.

If CAPI is new to you, read native integrations vs. postbacks vs. conversion APIs first. For Meta specifically, see Meta CAPI for affiliate tracking.

How do they handle landing pages and routing?

Neither tracker hosts your pages. Voluum's FAQ says you set up and design your lander yourself. RedTrack's lander guide asks you to paste a page URL, install its tracking script, and replace the CTA link.

Routing is closer. Voluum documents weighted rotation, rule-based routing by GEO, device, and language, and "algorithmic testing" of pages. Traffic Distribution AI covers landing pages, offers, and paths on most plans, and landing-page level only on Scale. RedTrack's comparison lists traffic distribution, filters, day parting, and "smart links and auto-optimization." Both support manual weights for a controlled split test. For the testing mechanics, see affiliate landing page split testing.

Voluum's plan limits are tighter at the entry tier: 10 active landers and 20 active campaigns on Profit. RedTrack lists campaigns, landers, and offers as unlimited.

Integrations, automation, and team access

Voluum lists cost-synced integrations including Meta, Google Ads, TikTok, Taboola, Outbrain, Revcontent, MGID, and Zeropark. It markets an Anti-Fraud Kit, bot filtering, a Lander Scanning Tool, and auto-rules (10 on Profit). Its Automizer ad-spend allowance starts at $1,000 on Profit. Additional and read-only users scale by tier; Profit's exact user entitlement is unclear because the plan card and comparison table differ.

RedTrack lists Stop Rules on every plan and Scale Rules on Enterprise. Solo allows up to five integrations per ad platform; Team allows unlimited ad accounts. Its pricing also lists MCP and API access, a Chrome extension, and a mobile app. Voluum lists MCP request quotas starting at 20 per day on Profit.

Who should choose Voluum, and who should choose RedTrack?

Voluum fits a buyer running native, push, or pop traffic who wants redirect-based routing, bot filtering, and automated distribution. It also fits teams that already depend on Voluum's reports and workspaces. Check the campaign and lander caps against your current account first.

RedTrack fits a buyer whose campaigns live on Meta, Google, or TikTok and who needs server-side conversion feedback from the entry plan. Its larger entry allowance also suits higher-volume solo buyers. Check event counting for processed postbacks.

Both are weaker fits if page work is your bottleneck. You will still host, edit, and republish pages elsewhere.

Where Tracked is today

Tracked is a third option for buyers whose daily work is editing owned pages. It hosts imported HTML and ZIP pages on your campaign domain. It supports visual editing, user-configured weighted and conditional routing, inbound postbacks, reports, and event journeys in the same workspace.

Conversion feedback is narrower. Google Ads click-conversion upload using gclid, gbraid, and wbraid is available. Configured server-to-server feedback for Taboola and NewsBreak is available. Meta handling accepts supplied event data; it does not automatically forward every recorded conversion. Universal CAPI, automatic winner selection, and governed cross-device attribution remain in development. If RedTrack's CAPI breadth or Voluum's Traffic Distribution AI is your requirement, Tracked does not replace it today.

For direct comparisons, read Tracked vs. Voluum and Tracked vs. RedTrack. For wider shortlists, see Voluum alternatives and RedTrack alternatives.

Frequently asked questions

Is RedTrack cheaper than Voluum?

On published list terms, RedTrack Solo includes 5M events at $169 monthly. Voluum Profit includes 1M events at $149 in its embedded monthly configuration, or $119 billed annually. Events are counted differently, so price one real funnel before concluding.

Does Voluum include a conversion API on its entry plan?

The pricing table we read does not show Conversion API postbacks on Profit, Scale, or Start-up. It lists them as an Agency add-on and included on Enterprise. Confirm with Voluum for your account.

Does either tracker host landing pages?

No, based on the documentation we read. Voluum's FAQ says it does not develop or host landing pages. RedTrack's lander setup registers an externally hosted URL.

Can I move from Voluum to RedTrack without losing conversions?

Keep the old tracker's postback endpoint live for late conversions. Old click IDs will not match in the new tracker. Rebuild one funnel, reconcile it, then move the rest.

Sources

First-party pages read October 24, 2026:

• Voluum pricing: plan cards, embedded monthly price configuration, comparison table, and event FAQ
• Voluum features
• Voluum FAQ
• RedTrack pricing: affiliate and ecommerce plans, comparison table, and event definition
• RedTrack Conversion API for affiliates
• RedTrack landing page setup

Tracked claims follow its current published capability boundaries. Vendor pages are marketing and documentation, not independent performance evidence.

If page editing is the bottleneck in either stack, Start free with one page you own and one offer. Confirm your required conversion feedback path before moving production traffic.